“Winning starts here” may be a Nike slogan, but it has broad implications for anyone running a business.
In sports, winning doesn't merely occur at the finish line: it starts in early mornings at the gym, in choosing spinach over ice cream and in pushing ourselves to do another rep when we’re sure we can’t. In business, when we define the win as one outcome -- a sale, an innovation, or reaching a quarterly goal, for example -- our definition is too narrow. It creates a culture where we “fail” more than we succeed. Creating an environment where you and your team can win every day allows you to build on previous successes and improve morale.
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