Exclusive! will.i.am Unveils a Wearable Tech Collaboration With Gucci — vogue.com

The musician has joined forces with Gucci Timepieces on a “smartband” that is completely standalone, which is to say untethered from any existing smartphone or mobile device. What makes it so smart? Well, it has the ability to make and receive phone calls; send and receive text messages and emails; hold music, maps, and your calendar; track your fitness; and even possesses a “sophisticated personal assistant” activated by voice command. “i.am+ and Gucci Timepieces are setting the pace with our vision for a wearable technology,” the musician said in a statement. “In developing together a device that is both fashionable and technologically advanced, we will create something that is unique in the marketplace. From the very start, I coined the term ‘fashionology,’ a merging of the worlds of fashion and technology, which is exactly what this collaboration with Gucci represents.” Details regarding pricing, distribution, and launch timing have not yet been announced.

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