Meet Leon Bridges, the Throwback Soul Star-to-Be Who Won SXSW — billboard.com

Every now and then, music-biz hype isn't hype -- it's well-deserved praise for real talent. SXSW is perhaps the most concentrated yin-yang whirlpool of musical talent and hype in the world, so you could be almost forgiven for initial skepticism of Leon Bridges' sky-high pre-festival buzz: Comparisons to Sam Cooke and Otis Redding -- the ones that everyone's making when it comes to Bridges -- don't come along often, and they shouldn't be taken lightly.

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