Action movies need to stop spoiling their best moments — theverge.com

We've entered an era of ludicrous movie marketing, one where marketing teams release teasers for teasers of movie posters. There's so much disincentive to go to a movie theater — high prices, low comfort, terrible peers — that studios are trying insanely hard at every point during a film's lifecycle to build maximum hype. And it's completely ruining my ability to suspend disbelief. The newest example is the trailer — excuse me, "teaser" — for the newest Mission Impossible movie, Rogue Nation, which was released yesterday (the full trailer was released today). It's essentially just a minute's worth of what will probably be some of the film's best stunts. But I want to talk about one moment in particular that has set the internet ablaze: Tom Cruise's Ethan Hunt hanging from the side of a giant plane.

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