Steve Jobs started out as an asshole — but, a new book says, he got better.
That, in a nutshell, is the takeaway from Becoming Steve Jobs, a new biography of the late Apple CEO, which tries to provide nuance to the oft-told story of Jobs' professional rise at Apple, including the wilderness years that followed after being pushed out and his triumphant return.
The book's authors, Brent Schlender and Rick Tetzli, suggest that much of Jobs's professional image as a mercurial manager was shaped by "stereotypes that had been created way back in the 1980s," before he and Apple retreated from the press. "Perhaps that's why the posthumous coverage reflected those stereotypes," the authors speculate.
Read More