Building confidence: Meir Ezra — toronto.storeboard.com

The reason people have trouble determining who or what they should BE is because they don't start with HAVE. Example: A young man likes to cook and make people happy. He may decide the product (HAVE) he wants to produce is: "Properly fed, happy people who pay a lot of money for the dining experience at my successful restaurant." Based on this decision, he works out his career by listing the steps (DO) which include enrolling in a cooking school, working at several restaurants for the experience, saving money, and so on. His planning is accurate and efficient. The young man then works out the best identity for the job (BE). He needs to BE a successful restaurateur: proud, charming, service - oriented, smart and wealthy.

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