Yelp Official Blog: Yelp Partners with Sprinklr to Bring Hyperlocal Social Analytics to Local Businesses — officialblog.yelp.com

As of today, Yelp is partnering with social media monitoring platform Sprinklr to offer businesses the ability to monitor their Yelp reviews and analyze sentiment for the first time. Already an industry leader, this partnership sets Sprinklr apart as the only social insights company to have official access to Yelp review analysis. Why is this big news? Because Yelp data is the ultimate resource for local business intelligence and up-to-the-moment intel on consumer feedback, and this partnership gives a never-before-seen look at this data that is enormously helpful to brands trying to improve their customer service and product. Yelp data is already used to power local info in the auto industry, search engines, and hundreds of apps and services because we have better quality, more in depth intel than anybody in the business.

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