Brandon Steiner, Syracuse grad and CEO of Steiner Sports Marketing, authors book on his sports empire — blog.syracuse.com

Brandon Steiner grew up in Brooklyn. His first job was at a neighborhood fruit stand. Later, he was a paperboy, delivering the New York Daily News. His mother's favorite phrase was "You gotta have balls.'' His mother's words provided the basis of Steiner's approach to life and business. He attended Syracuse University and graduated in 1981. Today, Steiner is the CEO of Steiner Sports Marketing. He's turned Steiner Sports Collectibles into a million dollar business.

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