The Sweet Way that Gamification Helps M&M's Boost Consumer Engagement — gamification.co

HomeUncategorized The Sweet Way that Gamification Helps M&M’s Boost Consumer Engagement It wasn’t long ago when marketing choices were relatively few and messages were simple. Companies pitched their products via the old standby of print advertising. Eventually, broadcast advertising emerged as the surefire way to bring a product to the attention of the largest captive audience. But the digital age has eclipsed the broadcast age and companies need new ways to support consumer engagement. M&Ms, an old standby candy product, is overcoming these new digital challenges with gamification.

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