Coca-Cola Looks to Google to Boost Retail Sales — fortune.com

Beverage giant Coca-Cola is using several Google technologies to power a digital signage system designed to be less expensive than existing systems while laying the groundwork for a better connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. Digital signage often appears these days at bus stops, building lobbies, and even some restaurants use them to publicize specials.

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