Tourism Ireland Wove a Remarkable 250-Foot Tapestry Telling Game of Thrones' Whole Story So Far — adweek.com

After 13 long months, Winter is finally here. If you’re one of the few people in the world who didn’t tune in to HBO at 9 p.m. last night, Game of Thrones returned with a Season 7 debut containing more spoilers than we can fit in one paragraph. Suffice to say Cersei is still queen, Jon Snow is still not dead and Daenerys still has her dragons. Marketers will continue doing their best to capitalize on one of today’s few ubiquitous pop-culture franchises that does not involve the words “Super” or “Bowl.” Beyond the many hashtagged tweets and Facebook mentions, certain brands have established lasting partnerships with the HBO franchise.

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