See Nike's Irreverent Ad Congratulating Roger Federer on His 8th Wimbledon Title — adweek.com

Nike’s marketing playbook regularly includes congratulatory ads for individual athletes as well as sports franchises on the occasion of a milestone victory. We saw it with the Chicago Cubs last fall, and with Kevin Durant of the Golden State Warriors last month. On Sunday, it was Roger Federer’s turn. The Swiss tennis star added to his legend with his eighth men’s single titles at Wimbledon, eclipsing the previous record of seven held by Pete Sampras and William Renshaw. (It was also Federer’s 19th major championship overall.) And Nike, as usual, was quick to salute its endorser by airing the 30-second spot below right after the victory.

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