With a multitude of email marketing systems readily available, it can be hard to find the right one. Your email system needs to benefit your goals!
5 steps to selecting a new email marketing service:
Before switching you need to determine your requirements. Have you outgrown your current provider? Do you need extra features that they do not provide? When choosing a new vendor you need to make sure their features will help you achieve your business needs, now and in the future. Do you need more robust reporting and analytics? Integrate SMS messaging into your content strategy? Or, do you need greater capabilities in segmentation and personalization? When choosing a new vendor, think about :