Atlantic Records Chairman on Ensuring Long-Term Success in a Changing Industry — hbr.org

Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management, and talent retention. Having the best talent in the world is crucial to success for a music label, but what keeps Atlantic Records at the top of its game is more than simply the talent it signs. Chairman and COO Julie Greenwald spent the formative years of her career digging into each department at Def Jam Recordings. In doing so, she learned the importance of understanding the cultural significance of the brand one represents.

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