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Why Hotel Café Royal's new room service is the best in the world — gq-magazine.co.uk

When it comes to shopping, the online journey and the bricks-and-mortar experience have always been pitted against each other, but who was it that decided it had to be one or the other? In an effort to bridge this gap between online and in-store shopping, the iconic Hotel Café Royal has teamed up with luxury fashion retailer Matchesfashion.com (which is celebrating its 30th anniversary this year) to provide guests of the hotel with a new kind of shopping experience that brings the retailer’s carefully-curated offering from over 450 global brands to your central London suite in 90 minutes or less. Introducing: “Fashion Now”.

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