During their years in the armed forces, Mark Nilsson and Anders Kjærsgaard used their first response training to save lives. When they left the service, they wanted to transfer those skills to everyday civilian life. So they set up First-8, a company that delivers first aid training to businesses and individuals, with ex-army personnel as instructors.
They knew that the internet was a great way to reach customers, but they also knew they were missing basic skills to market online so they decided to sign up for Google Succes online, a program that taught them how to improve SEO (search engine optimization), use Google AdWords to create online ads, and measure their ad performance with Google Analytics.
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