Instagram ‘influencers’ can flog stuff all day – but it’s weird when they use their kids to do it — theguardian.com

I see Instagram influencers have got in trouble for not making it clear when they’re advertising stuff. What are your feelings about this? Yes, it seems someone called Binky Felstead – who is, I can exclusively reveal, an actual person and not a PG Wodehouse character – has been criticised this week for not always making it clear when she is advertising something on her Instagram account, and when she is just photographing her food/face/feet, because that’s what you do on Instagram. Should I feel outraged? I must admit, it isn’t really there. Hell, these people call themselves – willingly, apparently – “Instagram influencers”. What did everyone think they were influencing? Political opinion? I believe that’s Cambridge Analytica’s job, not Binky Felstead’s. Although I would love to know Binky’s thoughts about the EU temporarily maintaining control of Britain’s territorial waters.

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