Imagine the intellectual and social pressure of a pub quiz, then multiply it by more than 2 million people.
Every day, at 3pm and 9pm sharp, an army of teenagers, students, pensioners and office workers stop what they are doing, whip out their smartphones and fire up an app to take part in a new online craze called HQ Trivia, the pub quiz brought kicking and screaming into the smartphone era.
As many as 2 million people in the US and about 200,000 playing the UK version at the same appointed hours watch a live quizmaster broadcasting from a New York studio surrounded by colourful graphics bursting from the screen.
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