Renault's push for more affordable EVs has global implications —

That's because Nissan, maker of the Leaf EV, is part of the Renault-Nissan-Mitsubishi Alliance, a three-pronged automaker with a huge global presence. In China, however, the Renault brand has been absent from the country's booming market for electric vehicles — driven in large part by government mandates to combat air pollution by promoting cleaner, zero-emission cars and trucks in cities. Speaking ahead of the K-ZE's debut this week at the 2018 Paris Motor Show, Carlos Ghosn, the chairman and CEO of Group Renault, stated the company "was a pioneer and is the European leader in electric vehicles." To this, he added the K-ZE is meant to have global reach and bring costs down for the consumer. "We are introducing Renault K-ZE, an affordable, urban, SUV-inspired electric model combining the best of Groupe Renault: our leadership in EV, our expertise in affordable vehicles and in forging strong partnerships," said Ghosn.

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