adidas NEWS STREAM : ADIDAS CELEBRATES LOCAL LA AND NYC CREATORS WITH LIMITED EDITION SPEEDFACTORY AM4 SHOES — news.adidas.com


 NEW YORK, December 3, 2018 – Today adidas unveils limited edition, high-performance adidas Made For (AM4) running shoes that are inspired by local LA and NYC creators. SPEEDFACTORY enables adidas to combine speed in manufacturing with the flexibility to rethink conventional processes, which has opened doors for adidas to create completely unique products. Combining creativity and innovation, the latest AM4 running shoes are the result of collaboration with local NY and LA creators including Kwasi Kessie (Celebrity stylist and adidas Runner’s NYC Captain), Aaron Kai (LA artist), Sadelle’s (NYC brunch hotspot) and Brooklyn Ballet (professional dance company). AM4KWASI is inspired by Kwasi’s childhood growing up in Harlem and becoming a sneaker connoisseur. Fashion and running have changed his life so this shoe pays homage to the intersection of fashion and running in the streets of NYC. AM4SADELLE’S is inspired by the ethos and luxury of the NYC restaurant hotspot without being too over the top. From the colors that were used to the chained logo, everything about the shoe gives the impression of being high-end but still something that is versatile enough to be worn all day. AM4BROOKLYNBALLET is inspired by one of the signature black graffiti tutus from The Brooklyn Nutcracker. The mix of classic and contemporary mediums in the design represents much of what Brooklyn Ballet is about. AM4AARONKAI is inspired by the time Aaron has spent in Hawaii and LA connecting with the beaches and surf culture, as well as his famous wave-inspired mural that has influenced much of his artwork. Data driven and digitally produced, the latest AM4 series takes the running shoe silhouette to the next level by optimizing fit, comfort, movement. Each AM4 features: PRECISE FIT- PROGRAMMED UPPER – Digital placement of fit patches provides precise and increased midfoot and heel lockdown; enabling speed, agility, and confidence.EFFORTLESS MOVEMENT- FLOATING TORSION BAR – adidas’ iconic Torsion system now floats inside the sole. Precisely balancing flexibility with stability for best heel to toe transition.  DIRECT COMFORT- FUSED BONDING CONSTRUCTION – Precise digital bonding of the sole to upper eliminates glue. Giving you the most direct BOOST comfort.ENERGY RETURN- BOOST – BOOST is our most responsive cushioning ever. This AM4 glueless assembly gets you closer to the BOOST midsole; the more energy you give, the more you get.NFC ENABLED – Tap the tongue patch to unlock an exclusive digital experience, authenticate your shoe, identifying its unique number from the limited edition. These AM4 shoes are the newest editions in the adidas Made For (AM4) series, following the launches of the London (AM4LDN), Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY), Shanghai (AM4SH), Paris (AM4PAR), Los Angeles 747 (AM4LA 747), adidas Made For NHL (AM4NHL), Major League Soccer (AM4MLS), adidas Made For Baseball (AM4BSBL) and Billie Jean King (AM4BJK). A limited run of the new AM4 shoes will be available for $200 starting December 6 at select retailers: AM4AARONKAI will be available for purchase at Nice Kicks on December 6. Starting December 8, the shoe will be available on adidas.com and two adidas stores in LA (Santa Monica + Century City).AM4KWASI will be available for purchase at Sneakersnstuff on December 7. Starting December 8, the shoe will be available on adidas.com and two adidas stores in NY (5th Avenue and SoHo).AM4BROOKLYNBALLET will be available for purchase at Extra Butter on December 13. Starting December 15, the shoe will be available on adidas.com and two adidas stores in NY (5th Avenue and SoHo).AM4SADELLE’S will be available for purchase on adidas.com and two adidas stores in NY (5th Avenue and SoHo) starting December 20. For more information on SPEEDFACTORY visit adidas.com/us/AM4. Join the conversation on Twitter and Instagram via @adidasNYC, @adidasLA and #SPEEDFACTORY.

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