Vegan jerky? No thanks, I’ll stick with the Frazzles — theguardian.com

This time of year brings with it plenty of quite stupid traditions, and few of them more daft than the food industry’s annual announcement of what it believes we will all be eating next year. When I first noticed this particular brand of crystal-ball-gazing several years ago, I remember thinking: well, I guess it’s better than “What your star sign has in store for you”. But I’ve come to my senses now. Who comes up with this stuff? Is it possible they’ve never once stepped inside a supermarket, cooked dinner, or even ordered a takeaway? I sometimes get the feeling that these lists are generated by someone – or something – who does not eat at all.

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