Facebook Advertising Hacks to Increase Conversions — perpetualtc.strikingly.com

Facebook is a visual medium, so great video content or imagery is vital and one of the main factors in engagement and clicks. Ensure that you hire a professional photographer or videographer but have a clear brief prepared for the photographer to acquire the most efficient process. Put yourself in the position of the customer and think about what they will see and how it will appear on Facebook. For a cheaper alternative, you can find plenty of stock imagery sites that will feature images which suit your brand and will appeal to your audience. Just keep your target market in mind, and choose imagery that will appeal to them. Consider things like gender and age as well as the personality you want to convey for your brand, and use images that feature happy people as it is more effective.

Read More