Won’t somebody spare a thought for the politicians who have to sell their message in different ways to different audiences across an ever-growing number of social media platforms? No sympathy? Oh well, let’s talk about Instagram anyway.
As younger voters migrate from Facebook to its sister platform Instagram, political parties are keen to capitalise. But which of the parties and their outriders are cutting through, and what kind of messages tend to do best? We’ve taken a look at some posts from the three most successful of these accounts.