Digital election: what demographics are the parties targeting? — theguardian.com

As we approach the final week of the general election campaign, the political parties are beginning to ramp up their social media activity in the hopes of swaying undecided voters. Conservative party sources briefed the Times that they were planning a last-minute advertising blitz reminiscent of the successful Vote Leave campaign of 2016. Facebook’s new ad library provides demographic data on the kinds of people who are viewing (or being targeted by) those ads. This week we’re examining that data to see how the parties are reaching out to different groups.

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