What to do now to be ready for this holiday season — blog.google

Show up when people are searching for what you offer We recently announced that retailers offering ecommerce can list their products for free on Google. This makes what you offer more accessible to the hundreds of millions of people who shop on Google each day, connecting you to more customers. You can get started by either submitting your product feed through Google Merchant Center or by automating your feed setup through platforms that you may already be using to manage your products and inventory: Shopify, WooCommerce or BigCommerce.  If you’re a local business looking to attract customers to your store, you can also get your inventory online instantly by connecting to Pointy from Google via a compatible point-of-sale system or by purchasing a Pointy device. Once connected, simply scan your products as normal and the product information will automatically upload to an online catalog called a Pointy Page and to your Business Profile through the See What’s In Store module. When you’re ready to take the next step to advertise your business online, you can use Google Ads Smart campaigns—our ads product built specifically for small businesses. We've now made it easier for local small businesses who don't have a website to create ads. Smart campaigns will automatically build a landing page with your business phone number, hours, photos and reviews with the information you submitted on your Business Profile.

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