4 Ways to Use Machine Learning to Improve Customer Experience — newtrend.tech

In a digital business environment, providing a quality customer experience — on multiple digital fronts — is not only a crucial aspect in modern business strategies, but it’s also becoming a key responsibility of the CIO. AI and machine learning tools have a significant role to play. According to Gartner, customer experience (CX) represents the majority of AI business value through 2020. AI-driven customer experience projects are still nascent, however. A Gartner survey found that 50% of customer experience professionals are using digital analytics or big data in their CRM/CX projects, but only 26% are using AI or machine learning.

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