How to Create a LinkedIn Profile for Graphic Designers?

LinkedIn is among the efficient job-searching platforms, and recruiters use it to fund many new hires, including graphic designers. It is why you need to know different ways to improve your presence on the same platform if you offer a creative graphic design service. Here are some of the tips to follow to stand out for your LinkedIn profile –

1. Brand yourself - personal branding matters

Even if you don’t prefer to use LinkedIn to search for job opportunities or paid projects, most companies out there will ask you to send them a link to your profile so they can know about you. It is why the personalization of your LinkedIn profile is important for the key personal branding opportunity – especially if you don’t have any portfolio or website to showcase your experience. You need to know that your first impression matters a log, and it is not a cliché – and your LinkedIn profile is a place to start further. The good thing is that you can take complete control of your presentation, and you don’t have to worry about anything that you can otherwise present during your zoom interview. Here is how you need to work on your graphic design magic to stand out from the competition –

Profile and background photo

It is the most well-known element for the LinkedIn profile, and various people even prefer to go with a professional photographer to get it done. But it is not that important to go with a costly solution when you can do it all by yourself. It is not even much more challenging to be professional and innovative at the same time – your line of experience will surely allow you to do the same thing as needed.

Use bright colors, be confident, and maybe use a discreet logo at the bottom if you are a leading Sydney graphic design agency employee, and you are all set to go. Make sure that LinkedIn is a network where professionals can meet, so avoid photos from a party, outings, or similar ones as those are not an option.

A background photo is again a great way you can use to display your best work if you are in the visual art industry, and if not, you can add a photo from a professional event.

Tell your brand story

Keep in mind to create an informative story about yourself, and your LinkedIn profile is a great place to share a story that entirely depicts the real you, so keep it short but appealing in every aspect. You can even expand in the "About" section - use that part to capture the reader's attention and introduce yourself. If you are not sure how to do it, you can even go to the profiles of different people who are good with words, such as copywriters or any marketing agency employees. You are sure to get inspired for your profile, but don't rip their profile; it will look unprofessional and not actually define who you are.

Make use of keywords for better ranking.

It is important what you are going to say, but it needs to be heard by the right person to completely impact how you say it. Keep in mind to choose the most accurate keywords and optimize them throughout your profile sections; your name will surely show up on LinkedIn and Google searches.

Showcase your projects and achievements

If you are still not sure what you need to add to your profile, you need to know the right way to arrange everything neatly while keeping it informative. You can showcase around 95% of your work even if the companies out there do not like 5% of your content. Make sure to create an accurate headline with a well-defined description regarding the projects you have successfully handled and your previous roles on them. The major benefits you gain with your LinkedIn profile are that it depicts your versatility, so keep it best as you can. You can never know which part of your business presentation will create a great impression on the onlookers or is going to be attractive to the recruiters.

Ask for the recommendations.

You have nothing to gain from becoming shy, so it is best to reach out to your previous coworkers, boss, professors, or others to collaborate with. If you are wondering how to connect with the messages, you need to go with a professional yet appealing method. You can use this as a template -

Hi ABC,

I hope you are doing great in your personal and professional life!

Remember how we met and used to work in (Company Name)?

Well, now I am reaching out to do something new, so I need to spice up my profile so it can do its best. You can write something about my personality, and the thing that amazes you the most when I used to work with you. I can write a recommendation for you in return - I hope you surely want it for your profile too.

Thank you in Advance,

XYZ

If it is quite generic, you can go with another route and put quality to get recommendations from dedicated messages.

Stay active

Do you remember the last time you wrote a LinkedIn post, and have you ever taken out your time from your busy schedule to create one that is going to stand out for you? If not, it is the time to start creating engaging posts, enhancing your visibility, and gaining benefits for you. Make sure your posts work frequently, and that's what your profile is for, so when you are posting, create a caption that triggers curiosity, inspires you, makes people laugh, or encourage anyone reading out there. Same as other social media networks, you can harvest the most out of your labor work, so track your stats before and after you start posting regularly - the results are going to amaze you.

Just like other social media platforms - be friendly, stay active as maximum as you can, but make sure to keep everything professional. Treat your account as a resume to reach out maximum service seekers for graphic design Sydney out there, and the above-discussed tips are going to help you a lot.