Overview
Improving your search rank is a great way to build your audience organically over time. That’s one of the benefits of SEO, a PPC and search engine marketing campaign may run for a few weeks or more, but SEO can and will last beyond that.
Just like your mobile phone gets an operating system update every few months, the same applies for search engines. Search engines constantly improve and adjust their algorithms to ensure their users get the best experience possible. Search engine optimization has long outgrown the days of just optimizing a website based on keywords. With Google, Bing, Amazon, YouTube and more all being more user-experience based, a lot of factors impact your overall search rank on all of these and more platforms.
Not only is there overall SEO, but there’s also local SEO which helps allows your business to be discovered by your local audience, the ones who are most likely to convert. So when you’re refreshing your web presence, or in the process of website design and development, always think search engine optimization.
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