Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M – TechCrunch — techcrunch.com

Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25m equity and $10m of venture debt (which was fully paid off before signing). But there’s a reason for using the past tense. For Mayfair Equity Partners a tech and consumer growth investor, has now acquired a majority stake in LoopMe for $120 million, that will now value the company at close to $200 million. The $10m of venture debt was fully paid off prior to this transaction.

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