It helped make niche relevant
Posted by Robin on 1 March 2022 Leave a Comment
What started as a candle has become one of the most “cultish fragrances of all time,” said a voter. “The first big iconic niche fragrance,” said another. “It helped make niche relevant and was the fragrance for all Millennial opinion leaders for over 10 years.”
— Women's Wear Daily lists The 100 Greatest Fragrances of All Time (as voted on by beauty industry insiders). No 1 is the obligatory Chanel No. 5, but No 2 might surprise you: Le Labo Santal 33.
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