Abby Normal
shared a link
TripAdvisor Gets More Social With Wanderfly Acquisition — wired.com

Pinterest-meets-travel-guide startup Wanderfly is everything TripAdvisor (TRIP) isn’t: social, curated, and beautifully designed. Hoping to tap into the trend of using a social graph to make everything just plain better (without having to pull that off itself), 12-year-old travel reviews site TripAdvisor announced Tuesday that it has acquired Wanderfly. TripAdvisor is where you go to find reviews on the exact hotel you want to book, but Wanderfly is for browsing little-known and personally recommended spots. Wanderfly leans on tags used to organize all of the content on the site. Every entry, whether it’s a hotel, business, or attraction, is required to have at least one tag, such as romance, family, budget, or luxury, that describes the business or activity. The tags make it easier for people to browse the site and discover vacation activities they hadn’t heard of or considered.

Read More

Really interesting acquisition, looking forward to see if they pick something from them and adapt it to TA or if as usual, they let them operate as a standalone company and empower them to become bigger and better :-)

6 years ago

This site uses cookies to give the best and personalised experience. By continuing to browse the site you are agreeing to our use of cookies. Find out more here.

Sign Up or Login

Invalid username or password
Not yet on CircleMe? Join now
Please input a email
Please input a valid email
Max 50 characters
Email already in use
Please input a username
Min 3 characters
Max 20 characters
Please use only A-Z, 0-9 and "_"
Username is taken
Please input a password
Min 6 characters
Max 20 characters
By clicking the icons, you agree to CircleMe terms & conditions
Already have an account? Login Now