Pinterest-meets-travel-guide startup Wanderfly is everything TripAdvisor (TRIP) isn’t: social, curated, and beautifully designed. Hoping to tap into the trend of using a social graph to make everything just plain better (without having to pull that off itself), 12-year-old travel reviews site TripAdvisor announced Tuesday that it has acquired Wanderfly.
TripAdvisor is where you go to find reviews on the exact hotel you want to book, but Wanderfly is for browsing little-known and personally recommended spots. Wanderfly leans on tags used to organize all of the content on the site. Every entry, whether it’s a hotel, business, or attraction, is required to have at least one tag, such as romance, family, budget, or luxury, that describes the business or activity. The tags make it easier for people to browse the site and discover vacation activities they hadn’t heard of or considered.