SETH GODIN: If You're Going To Be Average, You Might As Well Quit — businessinsider.com

But what if you don't ever get there? You have tenacity, so you should keep on pushing — right? Marketing guru says "No," because if you're not going to be the absolute best at something then you might as well put a halt on your career track and quit.  In the book "The Dip: A Little Book That Teaches You When To Quit (And When To Stick)," Godin writes: " 'Never Quit.' What a spectacularly bad piece of advice. I think the advice giver meant to say 'Never quit something with great long-term potential just because you can’t deal with the stress of the moment'. Now that’s good advice."

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