Why Guild Wars 2 Triumphed Where Others Failed — whatculture.com

Every studio has been chasing Blizzard for years in the quest to create the next WoW-killer. In typical video game industry mindset, they reflected that they needed a game just like World of Warcraft, with a subtle twist, be it full VO (Bioware – SWTOR), high-end graphics (Funcom – Age of Conan) or a powerful franchise (Lord of the Rings). You name them. Sometimes the twist was so subtle it was hardly a difference, like Aion’s pitch that you would be able to fly from the get-go.

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