Mobile Shopping App Wish Expands Into Re-Commerce With Debut Of “Wish Closet” — techcrunch.com

Will algorithms or crowdsourced recommendations lead the way when it comes to the mobile shopping done via aggregators like Fancy, Wanelo, Polyvore or Fresh? A startup called Wish is betting on the former, likening itself to “an AdWords for shopping.” Today, the company is expanding its automated matching technology, which pairs people to product, into a new area: a mobile marketplace called “Wish Closet.” This feature will now allow the company’s nearly 15 million users to buy and sell items found in each other’s closets.

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