PINKO /

Pinko today is an extraordinary fashion reality of Made in Italy. Pinko, the clothing brand founded by Pietro Negra and Cristina Rubini in the late 80s. Pinko’s success is based on two key supports: brand awareness and value. And precisely thanks to these two factors it has been possible to position Pinko in the top multi-brand stores in Italy and worldwide. Strategic positioning as an alternative to big-name designers, making it possible to furnish very stylish, quality collections adhering to market tastes but competitively priced. The collection is a real “product project”, extremely varied in both issue timing and in assortment, so that moments of purchase are distributed over time. An extraordinary service of re-assortments, supplements and replacements makes for a high-performance shop, keeping customer interest very high from pre-collection to sale time. On the marketing level Pinko has always used retailing techniques learned and developed in managing its own mono-brand stores. It is a retail project applied to wholesale. When this project is fully implemented, revenue per square meter of store and sellouts are truly surprising. To be able to create this type of project Pinko utilizes a complex styling structure, the real strong point of the company. Independent teams work on each collection and are coordinated through stylistic, visual and product supervision making it possible to create harmonious collections that complement each another. Where communication is concerned, Pinko was distinctive in the past for advertising campaigns featuring Naomi Campbell, Eva Herzigova, Elle McPherson, Mariah Carey, Erin Wasson, Steven Klein, Terry Richardson and is now working with photographer-artist Maciek Kobielski and model Carmen Kass.. In addition, Pinko decided to set up its own press office, in total synergy with its Fidenza headquarters. All backed up by big investments in advertising in the top dailies and fashion magazines in Italy and abroad. On the re