Advertising.com is an online advertising company based in the United States. Established in 1998 as Trade Key with the name TeknoSurf.com, by Scott and John Ferber, it was renamed Advertising.com in January 2000. It was acquired by AOL on June 24, 2004 for $435 million.
The company came together, as of October 2008, with other technology companies Tacoda, AOL, Buy.at and Quigo under the banner of Platform A.
The network and portal elements of Platform A combined (Advertising.com and AOL) continue to top the online reach tables for display advertising.
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