Baby Bottom Butter is a balm sold by English supermarket chain Waitrose, used upon babies' bottoms to soothe them and prevent nappy rash. It is produced in Hampshire. When they reformulated it to remove preservative parabens and other petrochemicals, they found that sales increased significantly as mothers started to use it themselves, in place of expensive skin cream. The natural ingredients now include olive oil, camomile oil and lavender. As the word spread through parenting websites, with many women praising its softening and firming effect, the product sold out at many stores. In 2008, the product sold eight years worth of stock in just four months following this buzz. Enthusiasm for the balm continued and, in 2011, it was announced to be Waitrose's best-selling skincare product.
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