Betsson /

Betsson Malta Ltd. is an online gambling company that offers online poker, online casino, scratch cards, exchange betting and sports betting. The company is headquartered in Malta and owned by the OMX listed public company Betsson AB. Betsson was founded by Fredrik Sidfalk, Henrik Bergquist and Anders Holmgren, in the beginning of 2001, and obtained an official bookmaker license in London in April 2002. The Betsson site was launched in May 2002 in English and Swedish. One month later, Betsson began offering live betting on its betting exchange. Expansion was brisk, with sites for Finland and Germany added together with an online casino. In 2004, Betsson grew to include Norway and the Czech Republic and in July 2004, Betsson Poker was launched in collaboration with partner Ongame. In March 2005, Betsson reached the 100,000 registered customers milestone. The company grew further by launching sites in Turkey, Iceland and Denmark. In April 2005, Betsson became a fully owned subsidiary company of Cherry Företagen AB, quoted on the Swedish stock exchange. The same year marked the launch of the sports betting and mobile poker products, a Java applet making it possible to play poker on