Daimler Motor Company /

The Daimler Motor Company Limited was an independent British motor vehicle manufacturing company, founded in London by H J Lawson in 1896, which set up its manufacturing base in Coventry. That company's right to the use of the name Daimler had been purchased from Gottlieb Daimler personally together with Daimler Motoren Gesellschaft of Cannstatt, Germany. The Daimler Motor Company Limited is still registered as an active company and accounts are filed each year though it is currently marked "non-trading". The company was purchased by Jaguar Cars in 1960. After the introduction of the Daimler DR450 new models used Jaguar bodies with Daimler grilles and badging. Daimler remains in the ownership of Jaguar Cars which now belongs to Tata Group of India. Before 5 October 2007 Jaguar, while still controlled by Ford, reached agreement to permit the German company to extend its use of the name Daimler. The announcement of this agreement was delayed until the end of July 2008 and made by Jaguar's new owner, Tata. This agreement might have substantially reduced the price paid by Tata. As of 2008, Jaguar's use of the Daimler brand was limited to one model, the Daimler Super Eight. Some of the