High Falls Brewing Company /

Genesee Brewing Company is an American brewery located along the Genesee River in Rochester, New York. From 2000 to 2009, the company was known as the High Falls Brewing Company. In 2009, High Falls was acquired by the capital investment firm KPS Capital. Together with also newly acquired Labatt USA, KPS merged the two companies as North American Breweries. Along with this change, High Falls Brewery changed its name back to the original "Genesee Brewing Company" operating under the North American Breweries name. According to 2010 figures, the company is the 8th largest brewing company in America by sales volume. The Aqueduct Spring Brewery, the first brewery located in Rochester, New York, opened in 1819. In 1857, Rau & Reisky Brewery, later changed to Reisky & Spies, was established. In 1878, Reisky & Spies was purchased and renamed as the Genesee Brewery. In 1932, after the repeal of Prohibition, the company was reopened as the Genesee Brewing Company. In 2000, the company was sold to an employee investment group, and the company's name was changed to High Falls Brewing Company. In 2007, Norman Snyder was named CEO of the company, and announced a change in the Genesee brand