Marvel Studios, originally Marvel Films, is an American television and motion picture studio based in Manhattan Beach, California.
During what is known as Marvel's Timely era, Captain America was licensed out to Republic Pictures for a serial just for the free advertising. Except they failed to give any drawing of Captain America with his shield or any further background, thus Republic created a whole new background including him having a gun.
In the late 1970s up to the early 1990s, Marvel Entertainment Group sold options to studios to produce films based on Marvel Comics characters. Spider-Man, one of Marvel’s superheroes, was optioned in the late 1970s, and rights reverted back to Marvel in April 1996 without a film having been produced. From 1986 to 1996, most of Marvel’s major characters had been optioned, including the Fantastic Four, X-Men, Daredevil, Hulk, Silver Surfer, and Iron Man, with no films produced. In opposition, Marvel's rival DC Comics had success licensing its properties Superman and Batman into blockbuster films.
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