Palmira (pronounced pälmē'rä) is a city and municipality in southwestern Colombia in the department of Valle del Cauca, located about 17 miles (27 km) east from Cali, the department's capital and main city.
Palmira is located in the southwestern of Colombia, lying in the Cauca River valley. 3°31’48” north altitude and 76°81’13” longitude west of Greenwich. The city covers an area of 448 square miles (1,160 km). The average temperature is 23°C (73°F) and its altitude is 1000 m (3284 ft) above sea level.
According to the historian William Mallama Lugo, the city of Palmira arises in 1813 when Don Pedro Simón Cárdenas gave the name of Villa de las Palmas. Its inhabitants are called "Palmireños" or "Palmiranos".
Important agricultural products are sugar cane, coffee, rice, corn, and tobacco. The burning of the waste cane is the main source of air pollution in the city. In 2005, Palmira opened its first large and post modern shopping mall Centro Comercial Llanogrande Plaza, popularly called "La Catorce", after the department store 'La 14' located in the mall. The indoor/outdoor shopping center has become very popular among Palmireños since its opening as there are no other large shopping
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