Stephen Colbert flipped off Amazon on his show last night in a segment skewering the retail giant for its ongoing battle with book publisher Hachette, which just happens to publish titles by Colbert himself. Amazon has effectively begun discouraging its customers from purchasing Hachette books — removing the option to preorder upcoming titles and in many cases pushing existing titles' shipping times back by weeks — in an effort to gain leverage over the publisher while striking a new deal on ebook pricing. Colbert clearly has a stake in the fight, and his self-absorbed Colbert Report character is happy to admit that and to use it as a way to turn his viewers against Amazon and its CEO, Jeff Bezos. "Watch out Bezos," Colbert says, "because this means war."
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Stephen Colbert is mad prime!
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