7 data-driven ways to create better content for your campaign — mashable.com

What makes content great? This is a question you are likely to ask yourself when you sit down to launch your next campaign. Before you begin to type, take a second to consider some larger aspects of content strategy, and let some new research to be your guide. As we strive to create honest and authentic content, there is now new data pointing you to the specifics of what really makes your content more authentic, honest, and credible, helping you to break through the digital noise and drive the results you're looking for with your content.

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