CircleMe Friendly Staff ;)
shared a link
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores — marketingland.com
Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores. Now the company is trying out the inverse.
Facebook is testing an option for advertisers to target people who visited their real-world locations with ads on Facebook, Instagram and Facebook’s Audience Network ad network, according to a screen shot of the new ad-targeting option provided by Moshe Isaacian.
Read More
I think this is quite an interesting move to many brands in terms of retargeting.
SHARE COMMENT
It will be interesting to see if Facebook allows only to target on your stores or perhaps places you partner with (e.g. A sponsor st a football stadium)
SHARE COMMENT