Coco Chanel /

Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist thought, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of one of the most famous fashion brands, Chanel. Her extraordinary influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Century. Chanel was born in Saumur, France. She was the second daughter of Albert Chanel and Jeanne Devolle, a market stallholder and laundrywoman respectively at the time of her birth. Her birth was declared by employees of the hospital in which she was born. They, being illiterate, could not provide or confirm the correct spelling of the surname and it was recorded by the mayor François Poitou as "Chasnel".