Snickers /

Snickers is a brand name candy bar made by Mars, Incorporated. It consists of peanut nougat topped with roasted peanuts and caramel, enrobed in milk chocolate. Snickers has an annual global sales of $2 billion. In the United Kingdom and Ireland, Snickers was formerly sold under the brand name Marathon until 1990. More recently, Snickers Marathon branded energy bars have been sold in some markets. In 1930, the Mars family introduced its second product, Snickers, named after their favorite horse. A replacement for the king size Snickers bar was launched in the UK in 2004 and designed to conform to the September 2004 Food and Drink Federation (FDF) 'Manifesto for Food and Health'. Part of the FDF manifesto was seven pledges of action to encourage the food and drink industry to be more health conscious. Reducing portion size, clearer food labels, and reduction of the levels of fat, sugar and salt were among the FDF pledges. Mars Incorporated pledged to phase out their king-size bars in 2005 and replace them with shareable bars. A Mars spokesman said: "Our king-size bars that come in one portion will be changed so they are shareable or can be consumed on more than one occasion.