Sud Sound System is a dancehall reggae sound system from Salento, Apulia, Italy. The group combines Jamaican rhythms and local culture, like Salentin dialect in their lyrics and dance moves from pizzica and tarantella. They are pioneers of Italian ragga music, a branch of reggae. Although the group is popular throughout Italy, they have become well-known for their lyrics—always in dialect—about social, political, and economic issues in Southern Italy. Famous for combining Jamaican dancehall rhythms and local culture, like Salentin dialect in their lyrics and dance moves from pizzica and tarantella in telling stories about the everyday lives and hopes of the lives of young people of their land (Southern Italy)...widely celebrated pioneers of Italian ragga music and a major feature in the top festivals in the continent. The story of Sud Sound System before the 90's is the story of a group of young people from the Salento region and their unconditional love for reggae in an area of southern Italy that is far removed from the mainstream music "circuits" and at the same time so rich in culture and Mediterranean traditions.